SOFTSWISS 'Heats Up the ICE' London 2023

February 2023 saw one of the biggest iGaming trade shows – ICE London, and SOFTSWISS, one of the popular software providers, marked their presence with ‘Heat Up the ICE!’ campaign. The provider showcased their innovative products at the trade show, and received a positive response from the attendees.

In addition to this, SOFTSWISS was also an exclusive partner to the ‘Fire & Ice’ event, which marked the 20th anniversary this year. With the slogan ‘Beyond our Wildest Dreams’, the attendees witnessed a surreal 360 show, stage illusionists, musical artists, and many more performers.

SOFTSWISS Showcases ‘Tournament Tool’ and Other Solutions

ICE London was a 3-day event, and SOFTSWISS showcased their popular products along with their new updates and features. One of them was the new ‘Tournament Tool’, which was launched earlier in February 2023. Just like the name suggests, the tool allows operators to host and manage tournaments, which in turn boost player engagement.

The provider also showcased FinteqHub, a new payment system that integrates various payment systems through a single platform. FinteqHub was unveiled earlier this month, on February 2nd.

Along with this, SOFTSWISS also gave the attendees a glimpse of the upcoming SOFTSWISS Sportsbook app. Interestingly, this was the 10th anniversary exhibition for the Casino Platform.

“We are very much impressed by the scale of the exhibition, as ICE London is rightly considered to be the major event in the iGaming industry. Many renowned companies have designed incredible stands, and SOFTSWISS was among the best. We received so much positive feedback about the ‘Heat up the ICE!’ campaign, and it’s truly inspiring,” commented Andrey Starovoitov, the Co-CEO at SOFTSWISS.

Recently, SOFTSWISS was named ‘Crypto Company of the Year’ at the International Gaming Awards 2023, which further bolstered the provider’s reputation of being at the forefront of crypto gambling. Last year in October, the provider made an important update to the Casino Platform by introducing in-game currency conversion, which lets players convert crypto balances into 9 fiat currencies.